Have you ever wondered why some organizations, groups or movements drive deep seated, lifetime loyalty from their members? Groups where even when something unsavory is found in their ranks, members make excuses and defend the group as a whole. Please understand, I am not talking only about the easy targets I am sure you are thinking about right now. There are thousands of examples that cross all spectrums from social, to political, to business organizations. The point is, why do we defend our groups when some members do something that doesn’t match our values, mission, etc. and why do some groups attract a greater amount of defense than others? For anyone reading this with a background in psychology or philosophy, I know there is no one simple reason for this phenomenon, but I am going to focus on one theory as it relates to the point of this blog.
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